I wonder why in the left top of the corner the genre of the game says in yellow "New" and not "Sports"?
The last series of U.S. releases had that yellow "New" badge rather than the game genre. I have a few others like that - Paperboy, Ghouls'n Ghosts, Castle of Illusion. There are several others of that series I don't have yet, too, like E-SWAT and Moonwalker.
Wasn't it a late release? They were probably trying to tell people "oh look a new game for this old system".
I think a lot of those last releases came at the same time the sms 2 was being released. "New" design, brighter colors, Sega's last desperate attempt to sell in North America. Columns also has the new design