Sega Master System - United States

Sega's North American division: Sega of America Inc.
Sega Master System US release date: Fall 1986



Hardware released in the United States

Sega Master System (Built in Snail Maze)
Sega Master System (Built in Hang-On / Safari Hunt)
Sega Master System Base Unit (Built in Snail Maze)
Sega Master System Base Unit (Built in Hang-On?)
Sega Master System Sega Scope 3-D (Built in Missile Defense 3D?)
Sega Master System II (Built in Alex Kidd in Miracle World 1990 hamburger version included a re-release booklet with blue title text)

3-D Glasses
Control Stick
Light Phaser
Rapid Fire Control Stick
Rapid Fire Unit
Rapid Fire Unit (Mail order)
Sega Control Pad
Sports Pad
Help add info please. For example model numbers and other system sets




Games released in the United States including variations (115 Unique titles not including errors / variations.)


Action Fighter ℠
Action Fighter ℠ ^TAIWAN
Action Fighter ®
Aerial Assault
After Burner
After Burner (Sega for the 90’s)
Alex Kidd High Tech World
Alex Kidd High Tech World (Sega for the 90’s)
Alex Kidd in Miracle World ℠
Alex Kidd in Miracle World ®
Alex Kidd in Miracle World (With booklet correction sheet)
Alex Kidd in Miracle World (Sega for the 90's)
Alex Kidd in Miracle World (Re-release, red label)
Alex Kidd in Miracle World (Built in game SMSII, hamburger version)
Alex Kidd Shinobi World (blue label only)
Alex Kidd Lost Stars
ALF
Alien Syndrome
Alien Syndrome (With booklet correction sheet)
Altered Beast
Altered Beast (Sega for the 90’s)
Astro Warrior ℠
Astro Warrior ®
Aztec Adventure
Aztec Adventure (Sega for the 90's)
Black Belt ℠
Black Belt ℠ ^TAIWAN
Black Belt ®
Black Belt (Re-release, red label)
Blade Eagle 3-D
Bomber Raid
Buster Douglas Knock Out Boxing
California Games
California Games (Re-release, blue label, normal book, normal insert)
California Games (Re-release, blue label, 1990 book, no ® next to Sega logo)
Captain Silver
Captain Silver (Sega for the 90’s)
Casino Games
Castle of Illusion starring Mickey Mouse
Choplifter ℠
Choplifter ℠ ^TAIWAN
Choplifter ®
Choplifter (Re-release, red label)
Cloud Master
Cloud Master (Sega for the 90’s)
Columns
Cyborg Hunter
Dead Angle
Dick Tracy
Double Dragon
Double Dragon (Sega for the 90’s)
Double Dragon (Re-release, blue label)
Enduro Racer ®
Enduro Racer (Re-release, blue label)
E-Swat
F16 Fighting Falcon ℠
F-16 Fighting Falcon ®
Fantasy Zone ℠
Fantasy Zone ®
Fantasy Zone (Re-release, red label)
Fantasy Zone (Re-release, blue label)
Fantasy Zone II ®
Fantasy Zone the Maze
Galaxy Force
Gangster Town ®
Gangster Town (Sega for the 90’s)
Ghost House ℠
Ghost House ®
Ghostbusters ℠
Ghostbusters ® (® next to title on cart label)
Ghostbusters ® (™ next to title on cart label)
Ghostbusters (Sega for the 90's)
Ghostbusters (Re-release, blue label)
Ghouls n Ghosts
Global Defense
Global Defense (Sega for the 90's)
Golden Axe
Golden Axe Warrior (European game with US UPC sticker 0 10086 07505 2)
Golvellius: Valley of Doom
Golvellius: Valley of Doom (Sega for the 90’s)
Great Baseball ®
Great Baseball ®^TAIWAN
Great Baseball (Sega for the 90's)
Great Basketball ®
Great Football ®
Great Football ® ^TAIWAN
Great Golf ®
Great Golf (Sega for the 90's)
Great Ice Hockey ℠
Great Ice Hockey ®
Great Soccer ®
Great Soccer (Sega for the 90's)
Great Volleyball ®
Great Volleyball ®^TAIWAN
Hang-On / Astro Warrior ℠
Hang-On / Astro Warrior ®
Hang-On / Astro Warrior ^CHINA
Hang-On / Astro Warrior ®^{CHINA (sticker)}
Hang-On / Astro Warrior ® ^{HONG KONG}
Hang-On / Astro Warrior ® ^TAIWAN
Hang-On / Safari Hunt ℠
Hang-On / Safari Hunt ®
Hang-On / Safari Hunt ® ^CHINA
Hang-On / Safari Hunt ^{CHINA (sticker)}
Hang-On / Safari Hunt ® ^{HONG KONG}
Hang-On / Safari Hunt ℠ ^{M A D E I N J A P A N}
Hang-On / Safari Hunt ℠ ^TAIWAN
Hang-On / Safari Hunt ® ^TAIWAN
Joe Montana Football
Kenseiden
King’s Quest
King's Quest (Sega for the 90's)
Kung Fu Kid ®
Kung Fu Kid (Sega for the 90’s)
Lord of the Sword
Marksman Shooting / Trap Shooting ℠
Marksman Shooting / Trap Shooting ®
Maze Hunter 3-D
Michael Jackson’s Moonwalker
Miracle Warriors
Miracle Warriors (Sega for the 90’s)
Missile Defense 3-D ®
Missile Defense 3-D ®^{HONG KONG}
Missile Defense 3-D (Sega for the 90’s)
Mono Poly (® on label next to title) (Cart label spelling error)
Mono Poly (™ on label next to title) (Cart label spelling error)
Mono Poly (Sega for the 90’s) (® on label next to title) (Cart label spelling error)
Mono Poly (Sega for the 90’s) (™ on label next to title) (Cart label spelling error)
Monopoly (® on label next to title)
Monopoly (™ on label next to title)
Monopoly (Sega for the 90’s) (® on label next to title)
Monopoly (Sega for the 90’s) (™ on label next to title)
Montezuma’s Revenge
My Hero ℠
My Hero ®
Ninja, The ℠
Ninja, The ®
Outrun ®
Outrun (Re-release, blue label)
Paperboy
Parlour Games
Penguin Land ®
Phantasy Star
Phantasy Star (Sega for the 90’s)
Phantasy Star (Re-release)
Poseidon Wars 3-D
Power Strike
Power Strike (Sega for the 90’s)
Pro Wrestling ℠
Pro Wrestling ®
Psyco Fox (Cart label spelling error)
Psycho Fox
Quartet ℠
Quartet ®
R.C. Grand Prix
Rambo First Blood: Part II ℠
Rambo First Blood: Part II ®
Rambo First Blood: Part II (Re-release, blue label)
Rambo III
Rambo III (Sega for the 90’s)
Rampage
Rastan
Reggie Jackson Baseball
Reggie Jackson Baseball (Sega for the 90’s)
Reggie Jackson Baseball (Re-release, blue label)
Rescue Mission
Rocky ®
R-Type
R-Type (Sega for the 90’s)
Shanghai
Shinobi (Box Corrected 5 missions 19 rounds)
Shinobi (Box Error 5 missions 15 rounds)
Shinobi (Sega for the 90’s)
Shooting Gallery ℠
Shooting Gallery ®
Shooting Gallery (Sega for the 90's)
Slap Shot (blue label only)
Snail Maze (Built in game)
Sonic the Hedgehog (European game with US UPC sticker 0 10086 07076 7)
Space Harrier ℠
Space Harrier ®
Space Harrier 3-D
Spell Caster
Spiderman (European game with US UPC sticker 0 10086 07065 1)
Sports Pad Football ®
Spy vs. Spy
Strider (European game with US UPC sticker 0 10086 09005 5)
Super Monaco G.P.
Super Tennis ℠
Super Tennis ®
Teddy Boy ℠
Teddy Boy ®
Thunder Blade
Time Soldiers
TransBot ℠
Transbot ®
Vigilante
Vigilante (Sega for the 90’s)
Walter Payton Football
Walter Payton Football (Sega for the 90's)
Wanted
Wanted (Sega for the 90’s)
Where in the World is Carmen Sandiego
Where in the World is Carmen Sandiego (Sega for the 90’s)
Wonder Boy ℠
Wonder Boy ®
Wonder Boy ® ^TAIWAN
Wonder Boy in Monster Land
Wonder Boy in Monster Land (Sega for the 90’s)
Super Wonder Boy Super Monster Land (Cart label mistake)
Wonder Boy III
Wonder Boy III (Sega for the 90’s)
World Grand Prix ℠
World Grand Prix ℠ ^TAIWAN
World Grand Prix ®
Y’s
Y’s (Sega for the 90’s)
Zaxxon 3-D
Zaxxon 3-D (Sega for the 90’s)
Zillion ®
Zillion ® (Booklet cover variation)
Zillion ® (Jasrac sticker)
Zillion (Sega for the 90's)
Zillion II
Zillion II (Jasrac sticker)
Help add info please. For example ℠, ®, country info and other variations.


Quick Lists - Easy to read lists by category


Third party games

Activision - Bomber Raid
Activision - Cyborg Hunter
Activision - Galaxy Force
Activision - Ghostbusters (Licensed from Activision)
Activision - Rampage

Parker Brothers - King's Quest
Parker Brothers - Montezuma's Revenge
Parker Brothers - Where in the World is Carmen Sandiego?

Seismic - R. C. Grand Prix



Known Kiosk demo carts

Alex Kidd Miracle World
Black Belt
Choplifter
Enduro Racer
F-16 Fighting Falcon
Fantasy Zone
Fantasy Zone II
Gangster Town
Ghostbusters
Great Baseball
Great Basketball
Great Football
Great Golf
Out Run
Penguin Land
Rambo
Rocky
Shooting Gallery
Space Harrier
Super Tennis
Transbot
World Grand Prix
Zillion
Help add info please.



Unreleased games

Ace of Aces - Shown in Sega for 90's hand out
Gauntlet - Shown in Sega for 90's hand out
Impossible Mission - Shown in Sega for 90's hand out
IM 2 / Impossible Mission II - Shown in Sega for 90's hand out
Pat Riley Basketball - Shown in Sega Visions issue #4 page 9 and in Sega for 90's hand out
Shadow Dancer - Shown in Sega Visions issue #4 page 9
Ultima IV - Shown in Sega Visions issue #1 page 6
Woody Pop - Shown on the 1988 insert poster
Sports Pad Soccer - Shown in the 1987 catalog
Sub Attack - Shown in Sega for 90's hand out
Winter Games - Shown in Sega for 90's hand out


Last minute title changes
Shinobi II / The Cyber Shinobi - Shown in Sega for 90's hand out, neither released in the US
Shinobi Kid / Alex Kidd in Shinobi World
World War 3-D / Missile Defense 3-D - Shown in 1987 catalog
Help add info please.



Plastic game case variations

Case with clear plastic texture - found with 95% of US games.
Case for Sega Card games - same as above but thinner and modified, plastic card sleeve included.
Case with no hang tab (not cut off) - found with some system pack in games.
Case with semi smooth clear plastic texture with and without small tab for the hang tab to lay flat - found with Made in Taiwan games, small tab found on Made in Taiwan system pack in games.
Case with no clear plastic texture (completely smooth) - found with Made in Hong Kong games, Made in China??




Catalog and poster game inserts

1986 Game catalog
1987 Game catalog
1987 Game catalog (With corrections sheet)
1988 Game poster (Take Hold of the Sega Adventure)
1989 Game poster (After Burner)
1990 and 1991 games didn't come with an insert.
Activision Registration Card - This was included with some/all Activision games.

Notes: There is really no set poster that came with a certain game. You can find the same game title with different catalogs or posters. Most of the time if you have a game from 1986 it would have come with the 1986 catalog and so on.



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Games of interest


Re-release games

Re-release games article and US Blue Label/Re-release Gallery




Alex Kidd in Miracle World (Red cart label) (SMS II came with a re-release Alex Kidd booklet with blue title text. The Alex Kidd re-release game came with a re-release booklet with black title text.)
Black Belt (Red cart label)
Choplifter (Red cart label)
Fantasy Zone (Red cart label, only game in both red and blue in re-release form)
Phantasy Star (Red cart label) "With Battery Back-Up Memory" at the upper right, as well as the typical differences on the back of box.

(The following two games were only available with a blue label)

Alex Kidd in Shinobi World (Blue cart label only)
Slap Shot (Blue cart label only)



California Games (Blue cart label, normal insert & booklet)
California Games (Blue cart label, 1990 insert & booklet)
Double Dragon (Blue cart label)
Enduro Racer (Blue cart label)
Ghostbusters (Blue cart label)
Fantasy Zone (Blue cart label, only game in both red and blue in re-release form)
Out Run (Blue cart label)
Rambo First Blood Part II (Blue cart label)
Reggie Jackson Baseball (Blue cart label)


Notes:
1: All re-release manuals say 1990 on the back and are on a less slick matte paper.
2: Sega Master System II came out around 1990 same as blue labels to match the blue Sega logo
3: First 5 re-releases in red before SMS II
4: California games came in blue with the normal case insert and normal booklet. It also has a true re-release with 1990 booklet and insert. California Games is the 1st blue label game which is why blue labels came with old versions of the case and book.
5: On all re-releases of both California Games and Double Dragon the "Sega" logo on the box will be missing the ® symbol. This is true for the spine logo as well. On the back near the bottom there will be no mention of Tonka in the copyright information.



US UPC Stickers

0 10086 07505 2 - Golden Axe Warrior
0 10086 07076 7 - Sonic the Hedgehog
0 10086 07065 1 - Spider-Man (Larger sticker that includes copyright info)
0 10086 09005 5 - Strider

Notes: The above four games are the last games to be sold in the United States with Sonic being the last. It's believed to save money Sega of America did not have these games changed to a US format (English text on box and vertical style booklet) Up until these games all US games only had English text. They are identical to the European versions with the exception of a small UPC sticker placed on the outside of the game case over the European UPC on the case insert. It's been mentioned that US game labels have a dull finish while European game labels were more glossy, it's unknown if this applies to these four games. Golden Axe Warrior has a vertical booklet and there is only English text on the back of the box which matches all the European RPG games which may have to do with in game text being English.



Games known to have Sega for the 90's stickers

After Burner 90’s
Alex Kidd Miracle World 90’s
Alex Kidd High Tech World 90’s
Altered Beast 90’s
Aztec Adventure 90’s
Captain Silver 90’s
Cloud Master 90’s
Double Dragon 90’s
Gangster Town 90’s
Ghostbusters 90's
Global Defense 90’s
Golvellius: Valley of Doom 90's
Great Baseball 90’s
Great Golf 90's
Great Soccer 90's
Kings Quest 90's
Kung Fu Kid 90’s
Miracle Warriors 90’s
Missile Defense 3-D 90’s
Monopoly ® 90’s
Mono Poly ™ 90's
Phantasy Star 90’s
Power Strike 90’s
Rambo III 90’s
Rastan 90's
Reggie Jackson Baseball 90’s
R-type 90’s
Shinobi 90’s
Shooting Gallery 90’s
Vigilante 90’s
Walter Payton Football 90’s
Wanted 90’s
Where in the World is Carmen Sandiego? 90’s
Wonder Boy in Monster Land 90’s
Wonder Boy III 90’s
Wonder Boy in Monster Land 90's
Y’s 90’s
Zaxxon 3-D 90’s
Zillion 90's

Notes: It's believed "Sega for the 90's" stickers were exclusive to the US. However, there are confirmed cases of these games being sold in other countries which may have to do with unsold stock being sent to other countries the same is true with re-release games. All these games should have three stickers one on the back of the box, one on the back of the instruction book and one on the cartridge.



Errors


Error sheets

1987 Catalog - Correction sheet
Alien Syndrome - Correction sheet
Alex Kidd Miracle World - Correction sheet

Notes: the above three items were all just a single loose page (not stapled in) added to the booklets to make error corrections. All three items can be found with and without the extra page.


Games with an error

Mono Poly / Monopoly (Cart label spelling error)
Psyco Fox / Psycho Fox (Cart label spelling error)
Super Wonder Boy Super Monster Land / Wonder Boy in Monster Land (Cart label mistake)
Shinobi (Box Corrected 5 missions 19 rounds)
Shinobi (Box Error 5 missions 15 rounds)

Notes: The Wonder Boy game was known as Wonder Boy in Monster Land on the SG-1000 and updated to Super Wonder Boy Super Monster Land on the Mark III in Japan. A mistake by the distributing team the "Super" title was carried over and later corrected, the game itself is the same.



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Magazines by Sega



Sega Challenge and Newsletter Magazines - Covers
Sent free to those who filled out their registration form included with systems and mailed it in.

Sega iron-on patch - sent free with issue #1

Issue #1 1988 Winter Cover/Page2/Page3/Page4/Page5/Page6/Page7/Page8/Page9/Page10/Page11/Back cover
Issue #2 1988 Spring (After Burner cover)
Issue #3 1988 Summer (Shinobi cover)
Issue #4 1988 Fall (Thunder Blade cover)
Issue #5 1989 January (R-Type cover)
Issue #6 1989 April (Altered Beast cover)
Issue #7 1989 December (Alex Kidd: High Tech World cover includes Sega Genesis Poster)


Items available from Sega Newsletter order forms

Issue #1
Sega Challenge T-Shirt
Out Run T-shirt
Official Sega Cap

Issue #2
After Burner T-shirt
After Burner Cap
After Burner poster
Sega Athletic Bag
Games Preview Top 10 New Games VHS Tape (Watch on YouTube Part1/Part2/Part3)

Issue #3
Sega Beach Towel
Shinobi T-Shirt
Shinobi Cap

Issue #4
Thunder Blade T-Shirt
Thunder Blade Cap
Thunder Blade Poster
Thunder Blade Pin
Games Preview Top 10 New Games VHS Tape #2
Power Strike Game (Power Strike was a limited edition mail order game in the US)

Notes: With the exception of Power Strike the items above are seldom seen today. In the first few issues you could order games and peripherals, early items could also be ordered from the later issues. They are shown above as they were new items to the latest issue. Issues #5 and #6 reused the same order form from issue #4 with nothing new added, issue #7 had no items for mail order.



Sega Visions Magazine
Covers (all 25)
Sega Visions Magazine in .PDF form

Sega Visions Master System trading cards
Sega Visions trading cards issue #1
Sega Visions trading cards issue #3

Notes: Sega Visions was a US publication that ran for 25 issues, it followed the Newsletters but was no longer free. It's main focus was the Sega Genesis but it still covered Master System. The trading cards were only available in issues #1 and #3. All the cards are shown above.



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Extras


Sega promotional handouts

Sega Game catalog 1987 (Large) Credit to FND for finding this. Cover/Inside cover/Inside back cover/Back cover

1988 Let the Games Begin! Cover/Inside cover/Page1/Page2/Page3/Page4/Page5/Page6/Page7/Page8/Inside back cover/Back cover

Sega for the 90's The New Generation Cover/Inside Cover/Page1/Page2/Page3/Page4/Inside back cover/Back Cover

Parker Brothers sales brochure Front/Back



Known Sega of America hint sheets

Action Fighter
Alex Kidd in Miracle World
Alex Kidd in Miracle World v2 - www.flickr.com/photos/videogamememories/sets/72157612627279788/
Alex Kidd: High Tech World
Alex Kidd: The Lost Stars
Alien Syndrome v1
Alien Syndrome v2
Altered Beast
[url=http://www.smstributes.co.uk/hintsheets/sega_hints_1
/Aztec_Adventure.pdf]Aztec Adventure[/url]
Black Belt
Black Belt v2
Choplifter
Fantasy Zone
Fantasy Zone v2
Fantasy Zone II
Ghostbusters
Ghost House
Golden Axe Warrior
Golvellius
Kenseiden
Lord of the Sword
Miracle Warriors
Miracle Warriors v2
The Ninja
Outrun
Phantasy Star
R-Type
Rambo
Rastan
Shinobi
Space Harrier
Teddy Boy
Time Soldiers
Transbot
Ys: The Vanished Omens
Zillion
Zillion v2
Zillion II: The Tri-Formation

Early 32 page pack
Early 21 page pack
Envelopes


Notes: Sega would send these hint sheets free of charge if you called 1-800-USA-SEGA and requested them. The number is still in use today.



Ads and Commercials

Sega comic book ad
Sega magazine ad

1988 Sears Catalog Page



1986 Television Commercial The Challenge Will Always Be There! #1
1986 Television Commercial Now There Are No Limits!
1987 Television Commercial What Level Can You Get To?
1987 Television Commercial After Burner
1987 The Challenge Will Always Be There! #2
1987 The Challenge Will Always Be There! #3
Sega Scope 3D
Major Fun & Games
Hot Hits
1990 Television Commercial Summer Sizzle



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Other North American pages

Canada
Mexico - Can anyone add info about Mexico?



Other parts of the world

Australia
Germany
Italy
Korea
Sweden


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Work in progress.

I would appreciate any help with added info, spelling mistakes, suggestions and so on. This is what I have so far and already see quite a few things that can be added. I'd like to add fine details like the ℠ or ® variations and so on. I'll be adding more like the hardware items and extras.